Steyer’s Moneyball Approach to Climate Change

The Hill: “Billionaire climate activist Tom Steyer is launching a data-driven campaign across seven states for the 2014 midterms to prove he’s not all talk when it comes to hurting ‘climate deniers’ at the polls.”

“NextGen will focus on the data of climate change and turning out voters who will back candidates that want action on the issue.”

That means drawing on the ‘moneyball’ thesis of baseball, a strategy outlined in the best-selling book of the same name by Michael Lewis.

“That’s what Steyer says he wants: to ‘level the political playing field’ through field work and data-driven modeling to locally and strategically target voters and identify non-traditional voter blocs … it’s about targeting undervalued voters that the opposition previously expected to be out of play in a midterm election year.”

Steyer’s top strategist, Chris Lehane: “This is the year, in our view, where we are able to demonstrate you can use climate … as a wedge issue to win in political races … The side that does a better job of changing or expanding the voter pool is the side that has the competitive advantage.”

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