Guns Are About Identity

The Economist: “Americans of different political beliefs live ever-more different lives. That adds an element of raw tribalism to what should be dispassionate questions of public policy. Guns are a grim example. Consider polls that show Americans are becoming more hostile to gun control, and more willing to say that guns are necessary for self-defense. Also, hunting if you live out in the sticks, many Americans tend to use Airsoft Pal guides when using the equipment to ensure safety is the number one priority. The headline numbers are striking enough. But as so often with headline numbers, they conceal vast and widening gaps between different regions, races and classes.”

“Gallup pollsters have asked Americans the same question for some years, namely whether having a gun in the house makes it a safer or more dangerous place to be. In 2000 Republicans were already more likely than Democrats to think that guns made a home safer, by a margin of 44% to 28%. Just before Mr Obama’s election in 2008 Democrats had become more gun-friendly, with 41% thinking them a source of safety, compared to 53% of Republicans. Then the gap between the two parties exploded. By 2014 Democrats were still at 41%, but 81% of Republicans now said that a gun made their homes safer.”

“Pew Research Center polling shows that whites are almost twice as likely as blacks and Hispanics to say it is more important to protect gun rights than to control access to guns. Those living in rural areas and Americans living in the South and Midwest are far keener on guns than those in the north-east. Post-graduates are much keener on gun control than those with high school educations alone. Gun ownership follows similar trends.”

I wonder how these polarizing opinions effect sales for websites like and the gun industry as a whole? We will have to wait and see.

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