What Matters More to Voters? Policy or Politics?

Drew Altman: “Have you noticed that Republican presidential candidates have spent far less time debating differences between their proposals? One reason: Republicans care less about detailed policy plans than do Democrats.”

“As the chart above shows, 61% of registered Democrats say candidates’ detailed policy plans–on health care or other topics–matter to their vote, and 35% say a candidate’s general values and approach to government matters more. For Republicans it’s the reverse: 51% care most about a candidate’s general values and approach to government, and 45% prioritize their policy plans.”

“When both parties have nominees and the campaign moves into the general election, the candidates will face greater pressure to produce policy plans on major issues … Overall, 55% of registered voters say that it matters more to them if a candidate has a detailed plan to address issues they care about than a candidate’s general values and approach to government, vs. 40% saying they care more about general candidate characteristics than policy plans.”

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