Our Brains Love New Stuff, and It’s Killing the Planet

Harvard Business Review: “As you read this, thousands of scientists, engineers, policy makers, and advocates around the world are working with all the brainpower they can muster to try to solve this environmental crisis with technological and social approaches. But a number of scientists believe this same inherited neural equipment undermines these efforts because some basic aspects of our brains are designed for a different world than the one in which we find ourselves today. While many behavior experts have focused on our inability to perceive climate change as an immediate threat, others have begun to focus on the major consequences of our excessive consumption. One critical network that may be partly responsible for the latter is the brain’s reward system.”

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