How Millennials Will Forever Change America’s Farmlands

Kimbal Musk: “Tiny plots on rooftops and small backyards are popping up all across America, particularly in urban areas that have never been associated with food production. These micro-farms aren’t meant to earn a profit or feed vast numbers of people, but they reflect the Millennial generation’s desire to forge a direct connection with the food they consume.”

“These efforts are an admirable manifestation of the mantra to think globally and act locally, but they miss the opportunity that is going on right now: the economics of branded local farms have changed, and technology in agriculture has led to a renaissance of independent American farming. Whether this means farming the traditional acreage of the Heartland or adapting to cutting-edge indoor farming methods, the result is the same: demand for real food is far outstripping supply. Highly-educated, entrepreneurial, and socially conscious young people have a great opportunity to think seriously about agriculture as a career.”

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