Why People Continue to Believe Objectively False Things

New York Times: “Since the 1980s, Americans have been reporting increasingly negative opinions about the opposing party. Partisanship, and particularly ‘negative partisanship,’ the rejection of the opposing party, has now become a kind of tribal identity that shapes how people define themselves and others, according to Sean Westwood, a professor at Dartmouth College who has studied partisan polarization.”

“Even when myths are dispelled, their effects linger. The Boston College political scientist Emily Thorson conducted a series of studies showing that exposure to a news article containing a damaging allegation about a fictional political candidate caused people to rate the candidate more negatively even when the allegation was corrected and people believed it to be false.”

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