How Left and Right Media Models Perpetuate Partisan Politics

Mark Jamison: “…how the media conducts its business in this country should also be partly blamed for the political rift. I don’t mean that we should blame CNN or MSNBC for being too liberal, or blame FOX News for being too conservative. The problem isn’t that journalists have opinions, but rather that the standard media business models – daily news for traditional media and talk radio like Rush Limbaugh’s and Sean Hannity’s programs – drive some media to the left and others to the right, leading large segments of their respective audiences to become caught in media bubbles.”

“Why do traditional media lean left? As historian John Summerville points out in his book ‘How the News Makes Us Dumb,’ the daily news business model relies on convincing viewers and readers that they have to consume news every day; that the news is urgent, that today’s news is bigger and scarier than yesterday’s news and that people who don’t watch or read today will suffer as a result. Stories are often couched in terms of groups – mostly race, gender and sexual preference – which accentuates the drama. A media mindset that focuses on urgent problems often concludes that someone in authority, namely the government, should fix them… Why don’t these same economic forces press talk radio to the left? Talk radio by its nature puts greater emphasis on the individual, which aligns with the conservative mindset.”

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