CNN: “How can we feed nine billion people enough protein in a way which is affordable, healthy and good for the environment?”
“That’s a tough question and the answers are not simple, but a unique coalition of businesses, academics, civil society organizations and government bodies have come together to try to find them through the Protein Challenge 2040 initiative.”
“We live in a crazy world where over 50 percent of good-quality plant protein grown (wheat, soya etc), which could be fed to humans, is fed to animals. Added to this, a good proportion of wild-caught fish is fed to farm animals and fish. The protein system is over-dependent on soy for animal feed, and the cultivation of soy in turn drives deforestation.”
“So it’s not simply enough to find more sustainable ways of growing a crop; it’s also about finding alternatives and tackling demand.”